Detail:

• Color, Glossy Card Stock, Rounded corners
• Quantity: 600/year (approximate)

 

Roles:

• Logo Designer
• Photographer
• Layout
• Print shop liaison

 

For 2016 I went with a slightly different format from previous years to better highlight our new logo and to take better advantage of the front face of the card.

 

Each image on the card used a different color highlight to reinforce the diverse categories of interests at Penguicon.

 

I originally designed these promo cards to be handed out by staff, volunteers, and enthusiasts of the convention when they were interested in telling someone about the event but needed a conversation starter or wanted to leave them with an easy link to the Penguicon web site.  With 3 years of cards in circulation, these cards paid for themselves many times  over.

 

While we don't have hard numbers on interest, we've been told that they have been far more effective than flyers, if no other reason than they are much easier to carry casually.