Attendees: 1,400 | Team Budget: $3,000 | Overall Budget: $52,000 | Event Duration: 3 days | Staff: 4

• Designed and implemented a unified brand for a not-for-profit convention, increasing attendance by 20%
• Created a marketing strategy that successfully doubled our viewership through Facebook and Twitter
• Defined social media communications and graphic style standards for the organization
• Orchestrated transparent and progressive community management with clear enforcement guidelines
• Oversaw a community transition from a limited demographic scope to a diverse membership
• Responsible for keeping members excited throughout the year via video marketing and press visibility
• Served as primary Videographer, Photographer and Designer during the 2013 - 2015 convention years
• Supervised the staff positions of Community Manager, Sponsorship, Web Master, and Souvenir Book
• Created banners, signage, stickers, t-shirts, wallpaper, logos, flyers, press kits, event souvenir books,
• and the annual event web sites